The Leading Experts In Holistic Development for Professional Athletes
A Letter From Our Founder
The Integrated Athlete was born from what we once needed but never had access to. Understanding the pressures of sustaining peak performance in professional sports and the loneliness that comes such a journey — to the final game, hanging up the jersey and transitioning back to everyday life, we've been there.
Our team, a diverse blend of former professional athletes, seasoned psychologists, and expert trainers, has not only lived through these challenges but has also guided some incredible athletes towards achieving presence, balance, deep connections, and true fulfillment in their careers and personal lives.
We are here to help professional athletes across all levels of the game reach their highest potential. Specializing in the holistic development of the individual, we reveal and address the limiting beliefs, subconscious narratives, and unseen barriers that dictate and shape behavior, health, relationships, and performance on and off the field.
With lived experience and professional expertise, we possess the unique ability to facilitate your journey toward realizing your full potential, ensuring you're not just prepared for the game but also for the life you lead outside the stadium.
Brad Stinson
————— ABOUT US
At The Integrated Athlete, we understand that being an athlete isn't just about peak physical performance; it's about integrating every aspect of your being into a balanced whole. Developed by former professional athletes alongside a team of expert coaches, psychologists, and wellness professionals, we're not just a program—we're a movement toward redefining what it means to be elite in sports and life.
We exist to elevate athletes' development; mentally, emotionally, personally, and physically. While ensuring their life outside the arena is equally thriving, empowering them to go beyond what was once thought unattainable. This is a movement toward a new way of living and being. This is The Integrated Athlete.
————— OUR VISION
Be You.
All of You.
We’re not here to change you, we just want to help you access you, all of you.
For those who dare to redefine what it means to be truly elite, legendary, even the GOAT, The Integrated Athlete was born. We've curated a community not just focused on honing physical performance but on weaving together the threads of mental agility, emotional resilience, personal evolution, and deeply connected relationships. Our aim is to ignite a revolution where athletes excel in their sport and thrive as complete individuals, during and long after their days in the arena.
—————— OUR MISSION
Our mission is simple yet profound: to help athletes access all of themselves.
(optional mission) Develop a holistic sense of self, embracing all facets of their identity beyond their athletic performance.
Through cultivating emotional intelligence, personal identity & essence, and relational skills, we ensure athletes maintain balance and presence in all aspects of life, empowering them to excel both in their sports and personal lives.
————— YOUR PERFORMANCE
Flow.
Freedom.
Fun.
Be You.
All of You.
The Integrated Athlete.
Redefining Elite.
While we focus on your performance in the game, we’re not just focused on your performance. We’re going to talk about whats going on in your life personally and on the field. We’re going to process that, understand your story and mindset and give you tools and a safe space to show up and be authentic and honest about it so you can get it out and move onto the next thing. Thats the only way you get to play free and in flow.
You’ve heard of flow, you’ve played in it and want to play in it. What you’ve been sold and told is that its the mental, performance, data, repetition side of the game. Which is all important, but that can only take you so far. What we’re learning and what we know is how your personal story plays into that, how your emotions play into that. Being elite isn’t enough anymore, you need to be integrated.
If you can be in flow in your active career it will carry over to your retired career. If you’ve already retired, we can work on how you can be in flow in your life. Free, fulfillment, fun, family.
What Makes Us Unique
What sets The Integrated Athlete apart is our focus on the integration of emotional well-being with personal identity, ensuring athletes maintain balance and presence in all aspects of life. We delve into the emotional aspects tied to mental and physical performance, helping athletes develop a deep identity outside of their sports careers and build meaningful connections in their personal lives.
—————— OUR VALUES
We value…
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Our essence is to empower athletes, guiding them towards achieving and sustaining peak performance and beyond. Inspired by athletes’ journeys, The Integrated Athlete devises holistic development strategies that simplify the complex, making the growth in your personal life as achievable as in the arena.
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We recognize that true athletic excellence requires a symphony of the body’s systems working in unison. The Integrated Athlete is committed to fostering a holistic approach to health, integrating mental, emotional, and physical well-being to keep athletes at their best, ready to face any challenge.
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At The Integrated Athlete, we believe in the power of authenticity and vulnerability as the foundation of true strength. By embracing honesty, vulnerability, and clarity, we cultivate an environment where athletes can openly express themselves without fear of judgment. This approach encourages athletes to embrace their unique journeys, challenges, and successes, fostering a community where everyone feels supported to be their genuine selves.
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We are dedicated to fostering an environment where continuous growth, transformation, and learning are not just encouraged but expected. The journey of an athlete is one of constant evolution, facing new challenges, and overcoming obstacles. Our programs and support systems are designed to facilitate personal and professional development, guiding athletes toward achieving their fullest potential on and off the field.
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Communication within The Integrated Athlete community is rooted in empathy and hope. We believe in providing honest and constructive feedback from a place of understanding and shared experiences. This approach ensures athletes receive the guidance they need to grow and improve, delivered with compassion and a hopeful outlook for their future. Our commitment to empathetic and hopeful truth-telling builds trust and fosters a supportive atmosphere where athletes feel valued and understood.
—————— OUR PHILOSOPHY
Embracing athletes as whole individuals beyond their athletic achievements is at the heart of our philosophy.
We encourage athletes to explore and develop a deep sense of self identity that transcends the playing field, acknowledging their roles as family members, friends, and community contributors. This holistic view empowers athletes to lead fulfilling lives beyond the game.
OUR DIFFERENCE
The Challenge of Traditional Approaches
The Limits of Technical Training
Traditional approaches to athlete and coach performance and well-being have focused heavily on technical training. While important, this approach can only take athletes so far. It often neglects the emotional side of sports performance, leading to burnout, injury, and a lack of fulfillment.
Addressing the Emotional Side of Sports
Integrated Athlete takes a different approach. By targeting emotional awareness, we empower athletes and coaches to elevate their performance and well-being. Our approach is based on the latest research in emotional intelligence and positive psychology, and it has been proven to help athletes and coaches reach their full potential.
The Integrated Athlete is for those brave enough to transcend the status quo.
If you're ready to embark on a transformative journey, to defy old paradigms, and to unlock your full potential, we welcome you. Together, let’s create a legacy that endures well beyond your athletic career.
Welcome to The Integrated Athlete—where your most extraordinary chapter begins.
Most athletes only access the performance and mental parts of their game…which limits you.
It’s an idea based in old paradigms & beliefs. Your career will face many ups and downs and neglecting the emotional and personal dimensions of your yourself leads to unfullflliment, out of flow, and a potentially shortened career ________ (fill in the blank.
Success should not come at the expense of your well-being. The new paradigm for athletes involves breaking free from the idea that championships and gold medals alone is synonymous with success. Instead, it's about cultivating a balance that honors your mental, emotional, physical, and personal needs, ensuring that your career dosen't detract from your quality of life. What if playing the game was just a bonus?.
To not just compete but sustain and thrive in your career, an athlete must embrace a holistic approach to their development. It's about integrating every aspect of who you are into your career — acknowledging that emotional resilience and personal growth are as integral to your success as physical fitness and mental agility.
OUR APPROACH
We help athletes at all levels of the game. We take you on a journey of integration that incorporates all the needed parts of an athlete - mental, emotional, personal, & performance. Most athletes only access the performance & mental parts of their game, which are limited & based in old paradigms & beliefs. The new athlete needs to access all parts of themselves to compete, sustain, and thrive in today's professional sports world. Join us & find out why Integrated Athletes outperform Elite Athletes.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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MEET THE TEAM
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Brad Stinson
FOUNDER
10x Karate Kid of the World Champion! -
Jack Nicholson
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Jeff Shulte
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Dr. Rob Murray
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Joshua Costello
THE 12 PRINCIPLES OF AN INTEGRATED ATHLETE
3. OUR CREED
At the heart of The Integrated Athlete is a belief in wholeness and integration.
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True excellence transcends the binary of wins and defeats or practice and performance or tactical and technical that is so much about the mining, measuring, and results only; being integrated is about the subjective, your personal story, your desires, and how all of that plays into becoming who you're meant to be. It’s about nurturing self-awareness, fostering rich connections, embracing emotional balance, and pursuing a purpose far greater than any trophy. The athlete's journey is one of euphoric victories and inevitable setbacks. We’re here to navigate this journey with wisdom, empowering every athlete to face their career's complexities and life's wandering paths with honesty, clarity, and confidence.
2. THE BIRTH OF A NEW VISION
And so, The Integrated Athlete was born—for those aspiring to redefine what it means to be an elite athlete, a game changer, or even The GOAT.
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We dreamed up a community not just for sharpening physical performance but for weaving together the threads of mental agility, emotional resilience, personal evolution, and deeply connected relationships. Encompassing all parts of our beings. Our aim? To ignite a revolution where athletes excel in their sport AND thrive as holistic individuals, during and long after their days in the arena.
4. MAKING OUR MARK
Through experiential coaching, immersive sessions, and the solidarity of our community, we guide athletes at every turn. Our team, seasoned by their own athletic journeys, doesn't just offer counsel—they offer understanding, compassion, and a relentless commitment to your success on and off the field.
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We delve into the hard conversations, illuminating truths, and celebrating every win and failure together. Tailoring our approach to meet you right where you are, we unlock the new frontier of performance, cultivating balance, and together, reimagine the essence of success.
5. YOUR INVITATION
Today, The Integrated Athlete stands as a lighthouse for the brave souls daring to transform and transcend the status quo of elite performance.
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Our community runs deep, with athletes who have done the hard work, desire something more, and seek a life of profound meaning. If you're ready to go on a transformative journey, to defy the old paradigms, and to uncover and unlock your full potential, we welcome you.
Together let’s create a legacy that impacts the game and endures well beyond your last game. Welcome to The Integrated Athlete—where your most extraordinary chapter begins.
OUR STORY
1. THE AWAKENING
In the incomparable arena of professional sports, surrounded by the roaring applause and the unmatched adrenaline of competition, a collective of former athletes, psychologists, trainers and performance coaches came to a stark realization.
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We witnessed firsthand the pinnacle of athletic achievement, only to see too many peers confronting a void—a mix of unmet potential, winning championships and losing themselves & families in the process, and the tumultuous waves of transitioning from the sport they loved. This sparked a pivotal question: What if there was a way to harness an athlete's full potential, not just in their professional performance but in all aspects of their life and being? What they found, not only did it improve their gameplay and connection to their team but also a rich and fulfilling personal life with their family and friends.